Playboy Enterprises, Inc. (NYSE: PLA), also organized as New Playboy, Inc. (NYSE: PLAA), is the company founded by Hugh Hefner to manage the Playboy magazine empire. It was created in 1953 as the HMH Publishing Co., Inc. for the purpose of publishing the Playboy Magazine. The business quickly expanded beyond the magazine and began to develop and distribute a wider range of adult entertainment. It eventually went public under the current name in 1971. Christie Hefner, the daughter of Hugh Hefner, has been the Chairman and Chief Executive Officer for Playboy Enterprises since 1981.Today, Playboy Enterprises, Inc., together with its subsidiaries, engages in the development and distribution of adult entertainment including some of the most hardcore video content available in the market today. Via its CJI unit, the company is one of the nation's largest producers of hardcore adult film. The Playboy brand is one of the most widely recognized and popular brands in the world. The Company's is structured with three business segments: Publishing, Entertainment, and Licensing.
Playboy Enterprises, Inc. occupies the 14th (Playboy.com), 15th (main) and 16th (corporate/executive) floors of 680 N. Lake Shore Drive (formerly 666 N. Lake Shore Drive) in Chicago's Streeterville neighborhood. The company employed 725 full-time employees as of February 28, 2006.
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