At first, the magazine was published only in the fall to roughly coincide with the beginning of the school year. Each year, the magazine includes a feature on students of an athletic conference, usually from a BCS conference. For instance, the 1997 issue (pictured) featured the Big 12 but also students from other schools.
The 2006 issue caused some controversy at Baylor University, which has a religious affiliation. Baylor declared that associating with the magazine would be a violation of the school's code of conduct.
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